On this episode we explore the evolution of business to business (B2B) Sales. Sales Executives generate and can access valuable amounts of data, that if leveraged can yield great business results. Enabled by technology the sales man of the future will need to regularly update the business on his/her activity that will draw out insights and predict the most valuable business leads to be focused on.  Find out from the CEO GE Healthcare East Africa – Andrew Waititu, how the price and complexity of a product or service will determine how much the B2B sales role will disrupt.