What’s Next For The Media Industry With Laban Cliff – (Communications Director – Presidential Delivery Unit)

We look to the media to discover the truth, to fact check what we have heard and to spread information we deem critical for decision making.Through this period we have seen tremendous shifts in the industry from reduction of salaries to loss of jobs. Much of this has been occasioned by the need for the industry to reinvent itself, but the Covid-19 pandemic has forced this to come years before the industry had envisioned. On this episode we speak to Laban Cliff, Communications Director of the Presidential Delivery Unit on his thoughts of the reinvention of the media industry.